resume.
Official portfolio page of web developer, designer and SEO specialist Daniel Swain.
about me.
Iam a front-end web designer/developer and Google AdWords/Google Analytics-certified SEO specialist with over 10 years of professional experience, primarily in digital marketing. The growing business needs of the companies I’ve worked for have afforded me the opportunity to expand my expertise to include proofreading, technical writing and social media listening & analysis.
background.
education.
areas of expertise.
PORTFOLIO (WordPress only): ALIANZA ○ ATLANTIC STATION ○ CONFIGERO ○ FORCE MARKETING ○ IZENDA ○ MEDIA FRENZY GLOBAL ○ PLANK DESIGN ○ PYRAMID SOLUTIONS ○ SOFTVISION ○ THOMPSON STENNING ○ WOODS HOLE OCEANOGRAPHIC INSTITUTION ○ YORK & CHAPEL
In addition to raw HTML5/CSS coding, my extensive experience includes marketing automation platforms Marketo and Pardot, content management systems such as Wordpress and Magento, and proprietary CMS engines exclusive to the automotive industry (Cobalt/CDK Global, DealerOn, Dealer.com) and hospitality field (Galexi).
My web development expertise also includes the following:
- Adobe Dreamweaver.
- Adobe Photoshop.
- HTML/XHTML/CSS.
- Javascript.
- jQuery.
- PHP.
- Responsive web design.
- UX/UI design.
Under the leadership of some very knowledgable SEO gurus I've been fortunate to, in turn, learn more about the nature of search engine optimization as well the importance, challenges and many nuances of increasing organic search traffic.
As a testament to this I personally top the results pages of many search engines for my name, particularly Google's (click HERE for example). I also hold a Google Analytics certification, as well as five certifications in Google AdWords (Display, Mobile, Search, Shopping and Video).
Currently, my SEO strategy encompasses:
- Citation alignment.
- Content planning.
- Google Search Console.
- Keyword research.
- Metadata optimization.
- Link building.
- Schema markup.
- Social media analysis.
case studies.
certifications.
contact.
Case Study # 1: Jim Ellis Automotive Group
Opportunity: Local automotive dealer suffering from low SERP ranking for all twenty of its Atlanta metro area locations. Poor site construction (via multiple content management systems such as Wordpress or Dealer.com) and lack of site content also a contributing factor to high bounce rates and low conversion.
Solution: Conducted UX/UI and SEO audits for all twenty dealership sites with recommendations for layout and functionality improvements that I would later execute across core pages (for example, reducing size of invasive/excessive chat buttons). Performed citation alignment to ensure accuracy of business information (name, address, phone number, website) across SERPs. Inserted schema markup for optimal indexing. Planned and subsequently built content based around popular and high-volume models (for example, building a page for the 2020 Chevrolet Corvette months ahead of the model's release date, taking advantage of its many delays at the time). Optimized metadata on core and high-traffic pages.
Results: Gradual month-over-month (MoM) increase in organic traffic. Improved user experience led to substantial decrease in bounce rates. Specialized content linking to inventory pages caused modest increase in conversions. Implementation of schema markup improved integration with (and ranking on) Google search results pages.
Case Study # 2: The Coca-Cola Company
Note: Additional reports can be viewed for the following brands: COCA-COLA ○ COKE ZERO ○ DIET COKE ○ MINUTE MAID ○ SPRITE ○ VITAMINWATER
Opportunity: Multi-billion dollar beverage company wishing to track the performance of concurrent social media campaigns for several brands and subsidiaries such as Minute Maid (see above) and Sprite, as well as its flagship product.
Solution: Through ad agency Havas Worldwide, I used metric tools such as Netbase and Sprinklr to extract data for hundreds of social media posts weighing in such factors as amount of comments, retweets/shares and overall engagement to gauge the success (or failure) of either individual posts or campaigns spanning several weeks or months. Visualized data into Google Slides reports with brand-consistent imagery highlighting content performance, conversation volume, consumer sentiment and a summary of important takeaways and recommendations.
Results: After additional collaboration with the analytics team at Havas Worldwide, the executive team was presented with presentation-friendly reports that helped determine and plan the direction or frequency of future content.
Case Study # 3: Logi Analytics (formerly Izenda)
Opportunity: Business intelligence analytics firm in transition identifies major need for website overhaul.
Solution: Helped migrate CMS platform to Wordpress and rebuilt individual pages to achieve a responsive and less-cluttered layout, improving SEO friendliness of previous version. Catalogued all resource assets onto a dedicated page. Worked closely with satellite Atlanta staff to implement new branding initiatives sitewide. Made SEO content recommendations for weekly blog.
Results: Increase in positive user experience contributed to consumer confidence, revenue growth and, consequently, the eventual sale of the company to InsightSoftware four years later.